TRANSPARENCY IN NONPROFIT ORGANIZATIONS:
PUBLIC ACCESS TO MINUTES OF BOARD MEETINGS
Barry D. Friedman, Ph.D.,
and Amanda M. Wolcott, M.S.
October 2, 2015
Presented at the third of four panels on “Nonprofit
Leadership and Management” at the Southeastern Conference on Public
Administration, North Charleston, S. C., September 30‑October 3, 2015.
Barry D. Friedman is a professor of political science at the
University of North Georgia in Dahlonega.
Contact him at bfriedman@UNG.edu .
Amanda M. Wolcott is a graduate assistant for teaching in
industrial/organizational psychology at the University of Central
Florida in Orlando. Contact
her at am.wolcott@gmail.com .
Copyright © 2015
by Barry D. Friedman and Amanda M. Wolcott. |
ABSTRACT
Corporate laws of the United States and state governments and judicial
precedents establish that the members of nonprofit organizations’ boards of
directors have a “duty of loyalty, diligence, and confidentiality.”
Almost without exception, the “duty” is directed not toward the
protection of the interests of the members, beneficiaries, or communities, but
rather toward that of whatever preferences a majority of the board members
embrace. Such preferences, of
course, may be directed toward the majority members’ own personal interests.
Confidentiality, therefore, is more likely to protect their personal
interests rather than any societal interests.
This paper explains that existing laws and rules protect board majorities
from accountability to organizations’ legitimate stakeholders.
It also promotes the position that founders of such organizations should
establish a culture of transparency, so that a climate of openness will guide
leaders, employees, and volunteers to serve the organizations’ legitimate
missions instead of falling prey to the contaminating influence of
self-interest-oriented goal displacement.
A. Winners and Losers
Organizations of any noteworthy size generate benefits and costs for
people both inside and outside of the entities.
1. PEOPLE WHO BENEFIT FROM
NONPROFIT ORGANIZATIONS
a. Founders. Some of
those who establish nonprofit organizations may be motivated by the desire to
transform a vision into a reality.
In 1937, President Franklin D. Roosevelt, whose ability to walk was claimed by
polio when he was 39 years old, established by proclamation the National
Foundation for Infantile Paralysis.
In response, popular radio entertainer Eddie Cantor organized on-air appeals for
what he termed a “March of Dimes” fund-raising campaign and characterized as a
tribute to Roosevelt. Others have
founded nonprofit organizations in order to create gainful employment for
themselves. After recruiting
associates to be members of the new organization’s board of directors, the
founder may arrange for the directors to coronate her as the president or
executive director‑‑i.e., the top paid professional employee.
For example, in 2004 Catherine Rohr founded the Prison Entrepreneurship
Program in Houston, Texas, and took the title of chief executive officer at a
modest salary. Inspired by
Watergate conspirator Chuck Colson’s Prison Fellowship ministry, she helped
Texas prison inmates to prepare for self-employment once they would be released.
She gave up the job in 2009 when she admitted to staff members that she
had had improper relationships with four of the clients.
The organization continues to operate with new leadership, and Rohr has
established a similar organization in New York City (Frieswick, 2012).
b. Community, religious, and government leaders. Some nonprofit organizations are established and operated at the behest of community, religious, and government leaders so that these organizations will coordinate relief for victims of poverty, disability, disease, disaster, and other challenges. As the Republican nominee for president in 1988, Vice President George Bush promised to encourage community action by private, nonprofit organizations through a program that he called the “thousand points of light.” In his inaugural address on January 20, 1989, he explained:
I have spoken of a Thousand Points of Light, of all
the community organizations that are spread like stars throughout the Nation,
doing good. We will work hand in
hand, encouraging, sometimes leading, sometimes being led, rewarding.
We will work on this in the White House, in the Cabinet agencies.
I will go to the people and the programs that are the brighter points of
light, and I'll ask every member of my government to become involved.
The old ideas are new again because they're not old, they are timeless:
duty, sacrifice, commitment, and a patriotism that finds its expression
in taking part and pitching in.
Likewise, Bush’s son, George W.
Bush, promised in his 2000 presidential campaign to encourage religious
institutions to engage in community activism through a public-private
partnership that he called the “faith-based initiative.”
After his inauguration, Bush devoted his first executive order to
establishing the White House Office of
Faith-Based and Community Initiatives.
c. Employees and volunteers.
In the U. S. economy, 10 percent of employees are based in the nonprofit
sector. For those who are employed
in stable, financially successful organizations, the benefits of employment may
include competitive pay, vacation and sick pay, health insurance, and pension
plans, as in many for-profit corporations.
The nonprofit sector, including religious organizations, also provides
volunteer opportunities. While
those positions do not offer monetary compensation, they may allow the
volunteers to obtain experience that can later qualify an individual for
employment there or elsewhere, to apply her leadership skill, or to fulfill an
avocational interest in serving people in need.
d. Donors. Many
Americans have a charitable impulse.
For them, charitable organizations satisfy a need.
Donors may obtain the satisfaction of feeling effective when they help
nonprofits to carry out their missions.
The nonprofits, in turn, offer various forms of recognition to the
donors, including membership cards, acknowledgments in publications, and
tributes involving naming facilities in donors’ honor.
e. Members of MBOs.
There are certain nonprofit organizations that are known as mutual-benefit
organizations and are established to serve the interests of members.
They may or may not be exempt from payment of taxes; also, donations to
them are not tax-deductible.
They include labor unions, business associations, and homeowners’
associations.
f. Disadvantaged individuals.
Probably the most conspicuous purpose of charities is to redistribute
resources from well-off people to disadvantaged individuals.
Arguably, the most numerous stakeholders of the nonprofit sector are
those who‑‑because of unemployment, disability, illness, caretaking
responsibilities, natural disaster, and similar factors‑‑cannot afford on their
own to acquire the necessities of life.
When a redistributive charity operates, the charity’s directors,
managers, employees, and volunteers are obligated to use the donations to
alleviate the suffering of the intended beneficiaries.
Does the organization belong
to others? Yes, in several ways.
First, the board of directors of a 501(c)(3) does not represent
stockholders as a for-profit corporate board does.
The board represents stakeholders,
people who are involved with the organization‑‑the people it serves, the
community in general, funders, staff, and volunteers.
All are joined by a common interest and stake in the organization’s
outcomes.
Second, the organization uses resources
that have been purchased by the funds of
others. While it’s true that
the organization earns these funds from others, it is also accountable to them
to deliver the outcomes promised in the mission (Brinckerhoff, 2004, p. 26).
It is impermissible for the
organization’s leadership and staff to benefit from the organization’s
operations by absorbing a disproportionately large amount of the resources and,
therefore, impeding the redistribution of the resources to those in need, the
intended recipients.
2. COSTS IMPOSED BY NONPROFIT
ORGANIZATIONS
a. Elite advantage.
While one would expect that the principal beneficiaries of the charitable sector
would be people in need, it appears to be inevitable that the sector’s
institutions will be controlled by relatively affluent individuals who conduct
the organizations’ business in other than a democratic, egalitarian fashion.
In his 1911 book Political Parties,
Roberto Michels made the memorably chilling statement, “Who says organization
says oligarchy” (Michels, 1962, p. 365).
Thus, he is credited with the “iron law of oligarchy.”
That institutions of any significance are controlled by elites who tend
to operate the institutions in ways that bring them gratification is no surprise
to sociologists, who have studied the phenomenon for many decades.
Guo, Metelsky, and Bradshaw wrote:
Class hegemony theory is a sociological theory which is generally Marxist
in origin. . . . It was
predominantly used to examine nonprofit governance when such scholarship was in
its infancy. . . . Class hegemony
theory contends that the upper class dominates key societal institutions through
the participation of business elites in the governance of institutions. . . .
This theory argues that power is shared by a cohesive upper class of
corporate elites who hold a similar worldview . . ., and who have shared
interests and common purposes . . . (Guo, Metelsky, and Bradshaw, 2014, p. 52).
The elites govern the organizations and appoint each other to their
boards, creating a system of “interlocking directorates.”
Accordingly, the culture of nonprofit organizations is relatively
consistent across the sector. This
culture has little to do with democracy and participation in decision making, as
Freiwirth explains.
Traditional governance approaches, based largely on corporate board
models and top-down “command and control” paradigms, still dominate in the
nonprofit sector. . . . Even though
some research suggests that the application of corporate governance models is
ineffective for nonprofits . . . they still prevail in the sector.
These governance models feature strong, inherent demarcations to separate
the board, constituents, stakeholders, and staff, with the executive director
often the only link to the various parts of the organization.
This type of separation commonly disconnects the board and, ultimately,
the organization from the very communities they serve.
It also often inhibits effective governance and
accountability (Freiwirth, 2014, p. 184).
b. Absorption of resources from other sectors.
The third sector is a sprawling economic system that collects and spends
a very significant proportion of society’s resources and accounts for about
5 percent of the United States gross domestic product.
Given the finite level of society’s resources, investments in
one enterprise come at a cost to other enterprises.
If the nonprofit sector is generating results contrary to society’s
expectations‑‑for example, if it is bringing about a redistribution of wealth
from people of modest means to people of affluent means‑‑then the sector is
illegitimately absorbing resources from other sectors, depriving other
institutions of resources that they might be able to use to serve the purpose of
social equity, and causing the prosperity of society in general to be
suppressed.
c. Mistreatment of employees, donors, and clients.
The leadership- and management-oriented cultures and behaviors of
countless nonprofits often spawn the callous treatment of people in the system
whose resources are modest. This
includes employees who are deprived of the opportunity to participate in
organizational policy making.
Donors of modest donations are similarly excluded from the decision-making
process and, instead of receiving informative reports about the organization’s
policies, are inundated with slick fund-raising messages written by shrewd
professionals. This is a practice
that causes donors to believe that their money is being used for a stated
mission while managers and fund-raising professionals are becoming increasingly
wealthy. Clients routinely
experience impersonality and disdain as they try to receive assistance from
nonprofit organizations that have supposedly been established to alleviate their
misery.
d. Unfulfilled expectations.
Communities of needy people who are assured that there is a spectrum of
nonprofits dedicated to helping them have often become restless when the
assistance did not materialize.
This has sometimes instigated demonstrations of anger in poor urban
neighborhoods, as the residents waited and waited for assistance that never
came.
B. Legal Requirements and Societal Pressures
1. IRS RULES AND TAX FORMS
Nonprofit organizations would be all but above the law were it not for
the Internal Revenue Code and the Internal Revenue Service’s enforcement of the
code. Hopkins and Gross explain:
At this time, . . . there is little federal law applicable to the
governance of tax-exempt organizations.
Although a few provisions of the Sarbanes‑Oxley Act passed in 2002 apply
to nonprofit organizations, Congress has not yet enacted laws that affect the
governance, oversight, and management of nonprofit organizations to any
significant degree (Hopkins and Gross, 2010, p. 60).
Each large nonprofit is required to file a Form 990 return, which
involves information about revenues and expenditures, top executives’ pay, and a
variety of compliance issues. Upon
Congress’s enactment of the Pension Protection Act of 2006 and the completion of
the IRS’s strategy to implement the law,
every nonprofit organization became obligated to file some form of a
990 return. Even the smallest
nonprofit organization fails to file a 990‑N electronic (“postcard”) return at
its own peril. After
three consecutive years of noncompliance with the filing requirement, a
nonprofit will lose its tax-exempt status.
The information that appears on the various 990 forms becomes a matter of
public record.
Most state governments have few laws pertaining to nonprofit
organizations and little enforcement activity.
Hopkins and Gross report:
Certain states have enacted laws regarding the accountability of
nonprofit organizations; the state of California has the most extensive set of
rules concerning governance and accountability of nonprofit organizations,
mainly due to the state’s enactment of the Nonprofit Integrity Act in 2004.
Most state provisions, to the extent they exist, require audited
financial statements for nonprofit organizations with revenues in excess of a
certain threshold (Hopkins and Gross, 2010, p. 60).
2. OTHER LAWS AND LEGAL
PRECEDENTS
An assortment of federal and state corporate laws and court opinions
imposes on nonprofit organizations’ officers and board members the duties of
loyalty, diligence, and confidentiality.
Hopkins and Gross explain:
Embodied in state law are fiduciary duties for members of the governing body of
a nonprofit organization. Fiduciary
duties arose out of the charitable law of trusts, and impose on directors and
trustees standards of conduct and management.
One of the principal responsibilities of board members is to maintain
financial accountability and effective oversight of the organization they serve.
Board members are guardians of the organization’s assets, and are
expected to exercise due diligence to see that the organization is well managed
and has a financial position that is as strong as is reasonable under the
circumstances. Fiduciary duty
requires board members of nonprofit organizations to be objective, unselfish,
responsible, honest, trustworthy, and efficient.
Board members, as stewards of the organization, should always act for the
organization’s good and betterment, rather than for their personal benefit.
They should exercise reasonable care in their decision making, and not
place the organization under unnecessary risk (Hopkins and Gross, 2010, p. 58).
The laws and regulations made
pursuant to those laws require organizations to maintain financial reports and
records and submit required reports to government agencies.
The laws and regulations also require organizations to preserve minutes
of meetings during which policies are made.
Besides the required filings to government agencies, such as the various
versions of IRS Form 990, nonprofit organizations must also maintain records in
case regulatory or law-enforcement agencies subpoena their delivery.
Renz emphasizes that the principal obligation of board members is to
“reflect[] well on the work and reputation of the organization.”
But doing so is operationally defined as protecting the
board.
He states that a board member must “honor and actively support all board
decisions, once they have been made, and treat the content of board
deliberations with confidence and discretion” (Renz, 2010, p. 136).
Thus, if the board has done something improper, a dissenting member can
do nothing more than resign. Even
his resignation will not release him from the legal duty to keep the impropriety
confidential.
The laws and other rules that establish board members’ duties of loyalty,
diligence, and confidentiality tend to be explained in such a way as to
establish that board members may be held accountable should they use their
positions for personal gain contrary to the organizations’ best interests.
This approach assumes that most board members are acting properly, and
that a devious board member might act improperly unbeknownst to the rest of the
members. Thus, laws and rules
demand that board members disclose to the entire board possible conflicts of
interest and other threats to the organization’s well-being.
A more complicated situation involves an entire board running afoul of
its legitimate responsibilities.
The board collectively is responsible and may be liable for what
transpires within and what happens to the organization.
As the ultimate authority, the board should ensure that the organization
is operating in compliance with the law and its governing instruments.
If legal action ensues, it is often traceable to an inattentive, passive,
and/or captive board (Hopkins and Gross, 2010, p. 58).
Short of the intervention of government authorities, a board‑‑“as the
ultimate authority”‑‑is responsible to nobody other than itself.
As a practical matter, the
board is not responsible to other
members of the organization. It is
not responsible to donors.
It is not responsible to
volunteers. It is
not responsible to the local
community. If a board member
believes that the board is deficient in its service or demonstration of
responsibility to such groups, her duties of loyalty, diligence, and
confidentiality to the board‑‑the
ultimate authority‑‑preclude her disclosure to anyone other than the IRS and
the state’s attorney general.
Should the board member disclose to actual stakeholders, she may find herself
the target of a lawsuit, and the organization’s cost of legal representation
will be handled by the organization’s treasury.
This vicious circle in which the board is responsible only to itself
silences board members and deprives the public of information.
It is little wonder why the public does not know to this day why Jerry
Lewis was unceremoniously removed in 2012 as the master of ceremonies of the
Muscular Dystrophy Association’s Labor Day telethon.
Lewis has had nothing to say, and likely is legally constrained by the
duty of loyalty, diligence, and confidentiality from explaining to donors and
patients why he was dismissed after 45 years as host of the annual event.
The public, which donated $2½ billion to MDA during Lewis’s run as host
and national chairman, would like to know the reason for the falling out in so
far as it would help donors make informed decisions about their support, but the
law is oriented toward protection of the interests of the organization’s
remaining leadership.
3. DEMANDS OF DONORS AND WATCHDOG
ORGANIZATIONS
In so far as laws and court precedents do not recognize donors as having
standing in terms of extracting information from an organization, beyond what
laws and regulations require, donors must take specific steps to obtain
information that they may want. In
other words, a donor or some separate watchdog organization that attempts to
represent the interests of donors (such as the Better Business Bureau’s Wise
Giving Alliance, Charity Navigator, and GuideStar) may ask for the
information‑‑and criticize the charity for being unwilling to offer it‑‑or
insist on a contract that specifies what kind of information one or more donors
want and will receive.
Generally, the watchdog organizations obtain and process information that
appears on charities’ already available 990 returns.
However, the watchdog organizations may also survey the organizations
about various aspects of their governing and management practices.
Other types of
information may be difficult to come by.
Irish, Kushen, and Simon state:
Donors to a formal civic organization are entitled to contract for
disclosure of information adequate for the donor to assess the suitability of
the civic organization for receipt of donations and the use(s) to which
donations, or that particular donor’s donations, are put.
. . . The reporting requirements imposed by donors will be contractual
obligations enforceable in court.
Generally speaking, it is up to each donor to require whatever information it
wants from a civic organization. As
a matter of best practice, however, donors should impose conditions that will
require civic organizations to be accountable to their beneficiaries, to
maintain adequate financial records and statements, to avoid conflicts of
interest, and to comply with other good management practices.
By imposing appropriate contractual conditions, donors can play a
significant role in assuring the health and proper operation of the civic
sector. It would be desirable for
donors, public and private, to meet and agree among themselves what the minimum
reporting requirements and performance for grantees should be and to standardize
them to the extent possible (Irish, Kushen, and Simon, 2004, pp. 72‑73).
That “it would be desirable for donors . . . to meet and agree among
themselves” suggests that no such thing will happen in reality.
There is no substitute for inside information that arises in “real time.”
It is difficult to ask questions about a subject that is concealed behind
closed doors.
C. Transparency
1. RATIONALE
Transactions between a profit-making business enterprise and a customer
tend to be intrinsically satisfactory to both parties.
If a consumer purchases an apple, she is presumably gratified at least as
much by the apple as she could be by the amount of money that she sacrifices for
it. One would be hard-pressed to
make an argument that the transaction has made the consumer worse off than she
otherwise would have been.
One who makes a donation to a nonprofit organization does not typically
receive a tangible reward.
Fund-raising literature explains such intangible, intrinsic rewards as a good
feeling or recognition. However, if
the donation causes a result that the donor did not anticipate, such as
enriching a fund-raising professional rather than a person in need, then the
donor arguably has a claim of which he is unaware.
Irish et al. (2004) state, “The public has a legitimate interest in
knowing about the activities and sources of funds of many civic organizations.
Transparency to the public helps the civic sector to retain public trust”
(p. 273). Jeavons explains the
argument this way:
. . . [N]onprofit organizations‑‑at least public charities (the
501(c)(3)s)‑‑are especially dependent on the public’s trust and goodwill to gain
the support they need for the work they do.
These organizations are sometimes described as “values-expressive,” as
being instrumental and critical to building “social capital” (a concept that
centers on trust), and as being instruments of collective action for serving the
public good. . . . If they are not
organizations of integrity, organizations that are trustworthy, then they
generally will not be able to function effectively.
Why would people want to give their money or time to an organization if
they have reason to doubt that [the] organization is representing itself and the
work it does honestly and is using the contributions it receives well for the
purpose of fulfilling its stated mission? . . . (Jeavons, 2010, p. 179).
Brinckerhoff extends our argument about the difference between
profit-making firms and nonprofits.
Nonprofits “belong” to people outside the organization.
. . . [D]oes the organization
belong to others? Yes, in
several ways. First, the board of
directors of a 501(c)(3) organization does not represent stockholders as a
for-profit corporate board does.
The board represents stakeholders,
people who are involved with the organization‑‑the people it serves, the
community in general, funders, staff, and volunteers.
All are joined by a common interest and stake in the organization’s
outcomes.
Second, the organization uses resources
that have been purchased by the funds of
others. While it’s true that
the organization earns these funds from others, it is also accountable to them
to deliver the outcomes promised in the mission (Brinckerhoff, 2004, p. 26).
Therefore, Brinckerhoff continues, the best rule about transparency is
“the more, the better.”
The more people know about your organization, the better.
The more information they can see about plans, about services, and yes,
about finances, the better. The
more open you are the better.
Period. Which is not to say that it
is easy, or always personally comfortable, to be transparent.
But it’s the best thing by far for the mission, because open
organizations are better at engaging their employees and volunteers than closed
ones. If people can see problems,
if they are allowed to review plans, better ideas usually result (not always,
but usually) . . . (Brinckerhoff, 2004, p. 70).
2. RESISTANCE
Many nonprofit organizations’ officials react to the concept of
transparency as if it is a threat.
This is not unlike the frequent reaction of such officials to the concept of
democratic and participatory decision-making, which they similarly perceive as a
threat. Undoubtedly, the
two reactions come from the same place and are directed, essentially, at the
same idea‑‑that others have a legitimate stake in what the organization does
and, therefore, should be able to influence it.
Freiwirth has explained the behavior and the lamentable result.
. . . [T]he pervasive trend toward “professionalism,” with boards made up
of “experts” who may not be engaged with the organization’s mission, has tended
to deepen the class and power divide between boards and their communities.
Ultimately, these models often prevent nonprofits from being
effective‑‑that is, from being responsive, adaptable, and accountable to the
communities they ostensibly serve.
Beth Kanter and Allison Fine . . . describe the normative state of many
nonprofits as “fortressed organizations” that “sit behind high walls and drawn
shades, holding the outside world at bay to keep secrets in and invaders out.”
Unfortunately, this description applies to the many nonprofit boards that
follow traditional, insular governance models.
. . . [I]t can be argued that the nonprofit sector should foster and
advance democracy and self-determination.
If a nonprofit organization is to be truly accountable to the community
and constituencies, democracy must be at the organization’s core.
Yet the nonprofit sector has typically replicated structures and
processes that actually hinder
democracy within organizations.
Traditional governance structures not only run counter to democratic values and
ideals, but can also impede an organization’s efforts to achieve its goals and
fulfill its mission. If an
organization’s constituencies are not included in key decision-making processes,
they may be less likely to back the organization with their advocacy, volunteer
time, and financial support.
Additionally, a nonprofit without such involvement risks arriving at conclusions
or decisions that are incongruent with its constituents’ needs, even its own
mission . . . (Freiwirth, 2014, pp. 184‑185).
One result of this resistance is that many officials of nonprofit
organizations will deem it unthinkable to make the minutes of board and
committee meetings available to members, donors, and other members of the
public. Irish et al. (2004) observe
that civic organizations “should . . . be required to maintain records of
meetings of their governing bodies” (p. 68), but the authors don’t seem to want
anyone else to see them: “. . . [A
disclosure] requirement should not extend to the regular meetings of the
governing board or other decision-making bodies, which should be allowed to
conduct deliberations in private” (pp. 73‑74).
If such instruments of the nonprofit need to keep their discussions and
decisions secret, who are the adversaries who must be kept uninformed about what
the decisions are? Are these
adversaries the same people whom the organization begs to donate money and
unpaid labor?
Secret leadership is deficient leadership.
“Self-awareness, openness, transparency, and consistency are at the core
of authentic leadership,” say Brown and Treviño (2006, p. 599).
D. Survey of Nonprofits to Determine Availability of Minutes
Some aspects of our own experience with nonprofit organizations suggested
to us that leaders of such organizations have a predilection for secrecy.
As an initial approach to inquiry, we decided to contact visible
charitable organizations in Lumpkin County, Ga., the county seat of which is
Dahlonega. We obtained a list of
nonprofit organizations in the community from the Dahlonega-Lumpkin County
Chamber of Commerce. Excluding
organizations on the list that appeared to be chapters of state or national
organizations or to be religious organizations, we called the officers of what
appeared to be Section 501(c)(3), non-religious organizations.
We were able to make contact with officers of 17 of the organizations.
These 17 organizations include most of
the county’s most prominent charities.
They are:
Bear On the Square Mountain
Festival
Community Helping Place
ConnectAbility, Inc.
Enotah CASA
Friends of Lumpkin County
Library
Georgia ForestWatch
Lumpkin County Family
Connection, Inc.
Lumpkin County Historical
Society
Lumpkin County Literacy
Coalition
Lumpkin County Retired Education
Association
9/11 Day of Honor Picnic &
Fundraiser
No One Alone
Rainbow Children’s Home, Inc.
Save Georgia’s Hemlocks
Thankful Hearts
Yahoola Trails Conservancy
The officers whom we surveyed all responded to our questions as follows:
•
Their organizations are 501(c)(3), non-religious
organizations.
•
The minutes of their board meetings are kept and
word-processed.
•
The minutes of board meetings are made
available‑‑either as a routine or upon request‑‑to donors, non-board volunteers,
reporters, etc.
In terms of
the aspect of transparency of availability of minutes of board meetings, all of
these 17 organizations satisfied this test of openness.
Of course, this state of affairs does not lend itself to bivariate
analysis, in so far as the dependent variable is a constant for this sample.
Lumpkin County is a hilly, mostly rural area at the foothills of the Blue
Ridge Mountains. The City of
Dahlonega is a small, isolated city.
It appears that leaders of charitable organizations established to serve
such a community do not have a motivation to shroud their proceedings in
secrecy.
Future, follow-up inquiry would involve widening the scope of the
research to these kinds of nonprofits:
organizations in large cities and suburbs, state and regional
organizations, and national organizations.
Undoubtedly, patterns will begin to emerge as instances of board minutes
suppressed from public view become more prevalent.
We plan to conduct this more extensive inquiry.
E. Culture, Climate, and Agents of Change
Considering the surfeit of pitfalls associated with the lack of
transparency in nonprofit organizations, and the apparent number of boards of
national organizations that choose to maintain secrecy regarding their board
meetings, one may wonder whether there is any hope for a charitable organization
to truly gain the trust of its stakeholders. The
answer is yes, although the road is paved with caveats.
Nonprofit organizations face challenges
regarding operations that are unique to them. In
a for-profit organization, if a founding proprietor wishes to be transparent
about his organization, he does so, and those who seek to stymie the flow of
information are terminated and replaced with others who will espouse the value
of transparency. However, in a nonprofit
organization, a founder or president is impeded by a board of trustees from
carrying out her vision in the manner that she sees fit.
This is where culture becomes essential
to the transparency of an organization.
Citing the work of Benjamin Schneider and Edgar H. Schein, Ostroff,
Kinicki, and Tamkins introduce the concepts of organizational culture and
climate.
Organizational culture and climate focus on how organizational participants
experience and make sense of
organizations . . . and are fundamental building blocks for describing and
analyzing organizational phenomena. . . .
Although culture and climate have been approached from different
scholarly traditions and have their roots in different disciplines, they are
both about understanding psychological phenomena in organizations.
Both concepts rest upon the assumption of shared meaning‑‑a shared
understanding of some aspect of organizational context (Ostroff, Kinicki, and
Tamkins, 2003, p. 565).
Organizational culture is the deep structure of an organization, rooted
in the beliefs, values, and assumptions of the members, but established by the
leadership/founder (Denison, 1996). Although
culture covers all group functioning and integrates all aspects of an
organization, it is so deep that it can be viewed only through manifestations
(Schein, 2004). Schneider explains:
. . . [P]eople in work settings form climate perceptions because
apprehending order in the world is a basic human chore and . . . these climate
perceptions function as frames of reference against which the appropriateness of
behavior may be judged for the balance or homeostasis it will achieve with the
setting (Schneider, 1975, p. 460).
Ostroff et al. elaborate:
Individuals can sense the climate upon entering an organization through
things such as the physical appearance of the place, the emotionality and
attitudes exhibited by employees, and the experience and treatment of visitors
and new employee members (Ostroff et al., 2003, p. 566).
This is where organizational
climate becomes important, as culture leads to climate, which is the policies,
practices, and procedures of an organization (Schneider, 1975).
Climate develops from the deeper core of culture. . . .
[O]rganizational culture is expected to effect structure, practices,
policies, and routines in the organization that in turn provide the context for
climate perceptions. These
organizational practices are the means through which employee perceptions, and
subsequent attitudes, responses, and behaviors, are shaped (Ostroff et al.,
2003, pp. 566‑567).
Climate is used to determine the
appropriateness of behaviors in an organization, and can be specifically
targeted toward any aspect of the organization (Glick, 1985), such as a climate
for openness, which describes the authenticity and openness of interactions
between leaders and their employees (Raza, 2010).
While climates
for transparency have been sparsely researched in the extant literature, when
there is a strong culture and climate of transparency set by the leaders of the
organization, there are several important implications for organizational
functioning. The
first manner in which a climate for transparency will impact an organization is
via trust and ethics. When transparency
exists in an organization, there must be a strong adherence to ethics by all
members of the leadership, and this can be monitored both internally from within
the organization and externally by the constituents.
This is beneficial to the leadership, as
there are more opportunities for any oversights to be found and remedied before
they cause problems and, if there is an oversight, it provides the organization
a chance to prove its trustworthiness to the constituents through the measures
it takes to resolve the issue. Prior
research has shown that problems can often breed loyalty to an organization, as
customers tend to remember the way an issue was handled much more clearly than
the issue itself. This system also
builds trust, as leaders who are open and honest in communications and
relationships have been shown to build trust over time (Hess and Bacigalupo,
2011). This trust will be fostered both
within the organization and externally. This
transparent climate additionally influences effective communication once trust
and ethics are solidified because communication is not, and should never be, a
one-way street, especially not in the circumstance that the communication is
coming in the form of constituents and stakeholders clamoring for answers and
information from an ever silent organization. In
order to be effective, communication must be a two-way channel that involves
information flowing from the organization and feedback being returned from those
who receive this information. Stakeholders
cannot deliver feedback and input without being properly informed, and this puts
the organization in a precarious position in which it faces the potential to
miss out on invaluable learning opportunities for continuous improvement and
growth and it loses touch with its constituents, making it difficult to adapt to
changing conditions.
Let us return
to the issue of the special circumstances of a nonprofit organization and the
impediment that the board can present to a founder’s vision.
It is imperative that the founder
establish the culture and climate that he desires for his organization
purposively and immediately.
“Culture has been viewed as a key driver of organizational effectiveness and
performance . . . and a source of sustained competitive advantage” (Ostroff
et al., 2003, p. 571). Schneider
(1987) adds: “. . . [B]y what they
reward, support, and expect, organizations can indicate that customer service or
safety or product quality is an organizational imperative” (p. 448).
If a founder wishes to have a culture
and climate for transparency, he can develop a mission statement, a statement of
core values, and a code of ethics that includes transparency and that is
featured prominently with any materials regarding the organization.
Brown and Treviño wrote:
In a corporate environment [in which] ethics messages can get lost amidst
messages about the bottom line and the immediate tasks at hand, ethical leaders
also focus attention on ethics by frequently communicating about ethics and
making the ethics message salient.
They set clear and high ethical standards themselves.
They also use rewards and punishment to influence followers’ ethical
behavior. Research shows that
reinforcement plays an important role in modeling effectiveness because
observers pay close attention to those who control important resources and to
rewards and punishments (Brown and Treviño, 2006, pp. 597‑598).
In addition,
the founder must actively embody the values he espouses by being transparent
himself. This will ensure that those who
become active members of the administration of the organization, including the
board and executive director, will share the values upon which the organization
is founded in accordance with the attraction-selection-attrition cycle (ASA)
(Schneider, 1987). This cycle occurs
when a founder establishes a culture and a climate conducive to her values.
People with similar values are attracted
to the organization, and are thus selected.
“. . . [A]lignment [among] culture, practices, and climate is necessary
for employees to respond and behave in ways that will lead to organizational
effectiveness” (Ostroff et al., 2003, p. 576). Those
employees who are selected but whose values are incompatible with the
organization leave, and thus the organization becomes a function of the values
of the members. As Benjamin Schneider
stated:
Different kinds of organizations attract, select, and retain different
kinds of people, and it is the outcome of the ASA cycle that determines why
organizations look and feel different from each other.
The ASA framework provides a new vantage point from which one can understand the
genesis of both climate and culture. As
noted earlier, the processes and structures that emerge in organizations are
functions of the kinds of people in them behaving in ways that facilitate the
accomplishments of the goals of the founder (1987, pp. 440, 448).
Jeavons makes this argument:
. . . I argue . . . that we are most likely to see consistently ethical behavior
among nonprofit managers and organizations only where an emphasis on ethical
values and behavior is deeply embedded in the cultures of these organizations.
So, building and reinforcing that kind of organizational culture becomes
a primary responsibility for those desiring that ethical practice be a hallmark
of all the functions, including the management, of their organization.
. . . [T]he claim argued here is that truly ethical behavior will be assured
only by creating an organizational culture in which key ethical ideals and
expectations are incorporated in the ‘core values’ . . . of an organization and
thus permeate its operations (Jeavons, 2010, pp. 180‑181).
In sum, there is hope for the future of transparency in nonprofit
organizations, but, in order for that vision to be realized, founders
must truly comprehend the importance of transparency and be mindful in the
actions that they take in order to ensure that their organization does not fall
prey to a shroud of secrecy once a board is legally in control.
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